The Church of England’s General Synod Motion of 2017 was unequivocal in its call for a ban on so-called conversion therapy. The UK Government has not only delayed taking action but has recently begun to add the qualifying word ‘coercive’. Is a distinction being drawn between so-called conversion therapy that is coercive and other practices, such as prayer ministry, that are thought to be acceptable? Clarity about the meaning of coercive and non-coercive in this context is urgently needed. The Government seems to be consulting with those determined to protect harmful faith-based practices.